Job Description: Consumer Marketing Specialist

Position Overview: As a Consumer Marketing Specialist for the Professional Football League, you will play a vital role in developing and executing marketing strategies to drive fan engagement, grow the League’s fan base, and increase consumer loyalty. This position requires a deep understanding of consumer behavior, brand management, and digital marketing tactics. You will work closely with cross-functional teams and external partners to implement innovative marketing campaigns and initiatives.

Key Responsibilities:

1. Marketing Strategy and Campaigns:

• Develop and execute comprehensive marketing strategies to promote the League, its teams, and events.
• Identify target consumer segments and develop targeted campaigns to reach and engage them effectively.
• Collaborate with internal teams, such as Creative, Social Media, and Content, to develop compelling marketing materials and assets.

2. Brand Management:

• Assist in the development and maintenance of the League’s brand identity and positioning.
• Ensure brand consistency across all consumer touchpoints, including digital platforms, merchandise, and promotional materials.
• Monitor brand performance, conduct market research, and analyze competitor activities to identify opportunities for brand growth and differentiation.

3. Digital Marketing and Social Media:

• Develop and implement digital marketing strategies to maximize online presence and engage fans across digital platforms.
• Manage social media channels, create compelling content, and drive community engagement.
• Utilize analytics tools to track and measure the effectiveness of digital marketing campaigns, making data-driven optimizations.

4. Fan Engagement and Loyalty:

• Develop and implement fan engagement initiatives to enhance the fan experience and foster loyalty.
• Collaborate with the Events and Game Operations teams to create memorable fan experiences during games and events.
• Implement loyalty programs, rewards systems, and personalized communication strategies to deepen fan connections with the League.

5. Partnership Marketing:

• Collaborate with the Partnerships and Sponsorships team to leverage partner assets and develop joint marketing initiatives.
• Assist in the creation of co-branded marketing campaigns, promotions, and activations with sponsors and partners.
• Track and measure the effectiveness of partnership marketing activities, ensuring mutual benefits for both the League and partners.

6. Market Research and Consumer Insights:

• Conduct market research, including surveys, focus groups, and data analysis, to understand consumer preferences, behavior, and trends.
• Utilize consumer insights to inform marketing strategies, messaging, and targeting.
• Stay informed about industry trends, emerging technologies, and best practices in consumer marketing.

7. Budget Management and Reporting:

• Manage marketing budgets effectively, ensuring optimal allocation of resources and delivering results within budget constraints.
• Track and report on marketing campaign performance, including key metrics, ROI analysis, and actionable insights.
• Prepare regular reports and presentations for stakeholders to communicate marketing results and recommendations.

Qualifications:

• Bachelor’s degree in marketing, business administration, or a related field. Master’s degree is a plus.
• Proven experience in consumer marketing, preferably in the sports or entertainment industry.
• Strong understanding of marketing principles, consumer behavior, and brand management.
• Knowledge of digital marketing strategies, social media platforms, and analytics tools.
• Excellent written and verbal communication skills, with the ability to create compelling marketing content.
• Analytical mindset and proficiency in data analysis and reporting.
• Strong project management skills, with the ability to manage multiple campaigns and initiatives simultaneously.
• Creative thinking and the ability to develop innovative marketing strategies.
• Ability to collaborate effectively with cross-functional teams and external partners.
• Passion for sports, particularly professional football, and a solid understanding of fan culture and engagement.

Join our organization as a Consumer Marketing Specialist and be a crucial contributor to the League’s growth, fan engagement, and brand success.

Note: This job description is a general overview, and responsibilities may be subject to change based on the specific needs and requirements of the League.