Consumer Services Director | PFL™ | Professional Football League™ Consumer Services Director | PFL™ | Professional Football League™

Consumer Services Director

Job Description: Consumer Services Director

Position Overview: As a Consumer Services Director for the Professional Football League, you will be responsible for developing and implementing strategies to deliver exceptional customer experiences and enhance fan satisfaction. You will lead a team focused on providing top-notch customer service and support to fans, ticket holders, and other stakeholders. Your goal will be to ensure that fans have a positive interaction with the League and its teams, fostering long-term loyalty and engagement.

Key Responsibilities:

  1. Consumer Service Strategy:
  • Develop and implement a comprehensive consumer service strategy that aligns with the League’s objectives and brand values.
  • Identify areas for improvement in the consumer service experience and develop initiatives to address them.
  • Ensure consistent and exceptional service delivery across all touchpoints, including phone, email, social media, and in-person interactions.
  1. Team Leadership and Management:
  • Lead a team of consumer service representatives, coordinators, and support staff.
  • Provide guidance, training, and professional development opportunities to team members.
  • Foster a positive and customer-centric team culture that emphasizes empathy, responsiveness, and problem-solving.
  1. Fan Support and Issue Resolution:
  • Oversee the handling of fan inquiries, complaints, and feedback, ensuring timely and effective resolution.
  • Implement systems and processes to track and analyze customer service data, identifying trends and areas for improvement.
  • Develop and maintain a knowledge base to empower consumer service representatives to provide accurate and helpful information to fans.
  1. Ticketing and Membership Services:
  • Manage the ticketing and membership services operations, including season ticket sales, renewals, upgrades, and benefits.
  • Collaborate with ticketing vendors and platforms to ensure a seamless ticket purchasing experience for fans.
  • Develop and implement strategies to enhance the value and benefits of membership programs and increase fan participation.
  1. Fan Engagement and Communication:
  • Collaborate with the Marketing and Communications teams to develop fan engagement initiatives and communication strategies.
  • Oversee the creation and distribution of fan newsletters, updates, and other relevant communications.
  • Utilize customer relationship management (CRM) systems and tools to segment and personalize fan communications.
  1. Fan Experience Enhancement:
  • Work closely with the Events and Game Operations teams to develop fan experience initiatives and enhancements.
  • Identify opportunities to improve the gameday experience, stadium amenities, and fan services.
  • Coordinate with vendors and service providers to ensure high-quality services are delivered to fans.
  1. Feedback and Surveys:
  • Design and implement fan satisfaction surveys to gather feedback and insights.
  • Analyze survey results and feedback to identify areas for improvement and implement action plans.
  • Regularly report on fan satisfaction metrics and trends to senior management and other stakeholders.
  1. Fan Data Privacy and Compliance:
  • Ensure compliance with relevant data privacy regulations, such as GDPR and CCPA.
  • Implement appropriate measures to safeguard fan data and protect against data breaches.
  • Develop and communicate privacy policies and practices to fans and stakeholders.

Qualifications:

  • Bachelor’s degree in business administration, marketing, or a related field. Master’s degree is a plus.
  • Proven experience in consumer service or customer experience management, preferably in the sports or entertainment industry.
  • Strong leadership and team management skills, with the ability to inspire and motivate a diverse team.
  • Excellent communication and interpersonal skills, with the ability to build relationships with fans and stakeholders.
  • Strong problem-solving and conflict resolution abilities.
  • Proficiency in customer service software and CRM systems.
  • Data-driven mindset, with the ability to analyze customer service data and drive improvements.
  • Knowledge of ticketing systems and processes is a plus.
  • Passion for sports, particularly professional football, and a deep understanding of fan culture and engagement.

Join our organization as a Consumer Services Director and contribute to delivering exceptional customer experiences, fostering fan loyalty, and driving fan engagement.

Note: This job description is a general overview, and responsibilities may be subject to change based on the specific needs and requirements of the League.

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