Job Description: Franchise Club Member Services and Development
Position Overview: The Franchise Club Member Services and Development department in the Professional Football League is responsible for managing and enhancing the experience of club members, including season ticket holders, premium seat holders, and club supporters. This role focuses on providing exceptional customer service, cultivating strong relationships with club members, and driving engagement and loyalty. Here’s a description of the role and some common duties associated with a Franchise Club Member Services and Development position in the Professional Football League:
Duties and Responsibilities:
- Customer Service: Provide excellent customer service to club members, season ticket holders, and fans. Respond to inquiries, address concerns, and resolve issues in a timely and professional manner.
- Membership Growth and Retention: Develop and implement strategies to attract new club members and season ticket holders. Create retention initiatives to ensure high renewal rates and promote long-term loyalty.
- Membership Benefits and Experiences: Coordinate and enhance the benefits and experiences offered to club members and season ticket holders. Collaborate with other departments to provide exclusive perks, access to events, personalized communications, and unique game-day experiences.
- Club Member Engagement: Foster positive relationships with club members and actively engage with them to understand their needs, preferences, and feedback. Develop strategies to enhance member satisfaction, loyalty, and retention.
- Season Ticket Holder Management: Oversee the management of season ticket holder accounts, including ticket distribution, seat upgrades, and account renewals. Handle inquiries, resolve issues, and provide personalized assistance to season ticket holders.
- Premium Seat Holder Services: Provide dedicated services to premium seat holders, including VIP experiences, exclusive events, and personalized concierge assistance. Coordinate with other departments to ensure seamless delivery of premium seat benefits.
- Membership Renewals and Upgrades: Proactively promote membership renewals and upgrades, communicating the value and benefits of membership. Collaborate with sales and marketing teams to develop strategies and campaigns to drive membership growth.
- Game Day Member Services: Coordinate and oversee game day member services, such as member check-ins, special access areas, and member-exclusive events. Ensure a smooth and enjoyable experience for club members attending games.
- Member Communications: Develop and execute member communication plans, including newsletters, emails, and digital platforms. Share relevant information, exclusive offers, and club updates with members on a regular basis.
- Member Events and Experiences: Plan and organize member events and experiences, such as meet-and-greets with players, behind-the-scenes tours, and exclusive fan engagements. Collaborate with other departments to create memorable experiences for club members.
- Member Feedback and Surveys: Collect and analyze member feedback through surveys, focus groups, and other feedback mechanisms. Utilize the feedback to identify areas for improvement and implement strategies to enhance the member experience.
- Database Management: Maintain accurate and up-to-date member databases, including contact information, preferences, and attendance history. Utilize customer relationship management (CRM) systems to track member interactions and ensure effective communication.
- Sales and Revenue Generation: Support sales efforts by identifying opportunities for member upgrades, add-on purchases, and referrals. Collaborate with sales teams to maximize revenue potential from club members.
It’s important to note that the specific duties and responsibilities may vary depending on the organization’s structure, size, and specific needs. The above list provides a general overview of the key responsibilities typically associated with a Franchise Club Member Services and Development position in the Professional Football League.